(this broke my brain a little. in a good way)
and that’s where the whole game flips.
we spend our lives screaming what we sell
shouting what we build
pitching what we know
but the ones who move us
they whisper why
apple isn’t different because they make laptops
they’re different because they believe in questioning the default
they believe in thinking different
the laptop, the ipod, the phone - they’re just proof of the belief
and that hits deeper than any spec sheet ever could
why - how - what